This wiki is maintained by Dave Chaffey of SMARTinsights to help keep marketers up-to-date with developments in digital marketing

From Marketing Online

These are software tools which are separate from the mainstream web analytics tools which overlay user behaviour in a heatmap or a clickmap.

There are two levels of solution:

Heatmap software showing user click behaviour

These are low-cost or no-cost software to help you identify where users click on a page in aggregate or in an individual session:

• Clickdensity Established tool based on Javascript
• Clicktale One of the most widely adopted tools - also offers form analytics
• Clickheat Newer? Open source tool
• Crazy Egg Widely acclaimed tool for conversion optimization and understanding visitor behaviour. It integrates with Google Analytics, so can see behaviour of referring segments, e.g. natural or paid search.
• ClixPy Relatively new tool in Clicktale mould with minimal information on site. I hate sites which don't give features lists but have to sign up to find out more...

Experience management solutions

At a different level these tools allow for detailed analysis of behaviour which can be integrated more closely with web analytics:

• Tealeaf A more sophisticated "experience management solution" for large sites.
• Speed Trap An established, UK-based solution

For comments, experiences or other suggestions please send a Twitter message with @DaveChaffey in the body.