This wiki is managed by Dave Chaffey of Smart Insights to help keep marketers up-to-date with developments in digital marketing

From Marketing Online

These are software tools and browser plugins which typically have these functions:

• Overlay aggregate user click density or mouse movement in a heatmap or a clickmap.
• Playback videos of session mouse movement for individuals

They typically use a Javascript tag similar to web analytics systems to record behaviour.

There are two levels of solution:

Heatmap software showing user click behaviour

These are low-cost or no-cost software to help you identify where users click on a page in aggregate or in an individual session:

• Clickdensity Established tool based on Javascript
• Clicktale One of the most widely adopted tools - also offers form analytics
• Clickheat Newer? Open source tool
• Crazy Egg

Experience management solutions

At a different level these tools allow for detailed analysis of behaviour which can be integrated more closely with web analytics:

• Tealeaf A more sophisticated "experience management solution" for large sites.
• Speed Trap An established, UK-based solution

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