This wiki is managed by Dave Chaffey of Smart Insights to help keep marketers up-to-date with developments in digital marketing

From Marketing Online

An effective web analytics strategy requires an effective process for improvement to define goals, align with the business and gain participation from staff.

This is a simple example of a web analytics strategy from Brent Dykes of Omniture

• Web measurement strategy

A gap analysis is required to create a roadmap for implementing web analytics. This post discusses the advantages and disadvantages of maturity models for web analytics. Stephane Hamel of Immeria has produced these useful summaries of those available for web analytics:

• Maturity models for web analytics
• 6 Web analtyics maturity models - Gartner one best IMO