This wiki is managed by Dave Chaffey of Smart Insights to help keep marketers up-to-date with developments in digital marketing
UK Digital Technology Adoption
From Marketing Online
In the UK, the four primary sources for digital technology adoption and usage by consumers and businesses are:
- Office of National Statistics Search for Internet
- Ofcom research on telecommunications adoption Includes broadband, mobile penetration
- Digital Britain initiative from the Department of Culture, Media and Sport Includes report with statistics on Attitudes towards internet content among adults
European ICT adoption statistics
- Eurostat i2010 Benchmarking Choose main Tables and then ICT - this has broadband penetration by country throughout the EU
Worldwide Internet adoption statistics
To compare the UK to worldwide - other countries, try the International Telecomms Union data - there is usually a lag - current data in 2009 is 2008.
- ITU Benchmarking Statistics Choose Internet indicators: subscribers, users and broadband subscribers.
- Pew Internet Project Good for comparisons between UK and US
See related statistics on global comparisons of social media adoption.
