This wiki is managed by Dave Chaffey of Smart Insights to help keep marketers up-to-date with developments in digital marketing

Social Media Usage Statistics

Bookmark and Share

From Marketing Online

Jump to: navigation, search
Featured Statistics: Source: Global Web Index - Trend Stream and Lightspeed Research

This fantastic worldwide breakdown of different forms of engagement with social media is from Global Web Index who have 4 waves of research through 2010, although when I checked in May 2010, no updates were available from this late 2009 version. You can download a high-res version.

Contents

Smart Insights 2010 Advice on social media

See our Smart Insights blog for best practice updates from Dave Chaffey on getting the most from social media marketing.

2010 Social Media Research Summaries

Compilation of 2010 International social networking statistics By ex-Forrester Social Media Analyst Jeremiah Owyang

2009 Social Media Research Summaries

Each of the main social network presences give access to their own statistics on usage and consumer adoption. But first, these are the best overall compilations of global consumer social media usage across blogs, Facebook and Twitter by country:

Featured Statistics: Global Social Media consumer usage 2006-2009. Souce: Universal McCann Wave 4
  • Jeremiah Yoywang 2009 compilation - A comprehensive compilation for different countries and Networks including some not covered below such as Linked-In and MySpace.

I also recommend this compilation of social media statistics by David Raab

Consumer levels of adoption of social media statstics

  • Groundswell blog Use the Forrester profile tool to see the different levels of engagement with social media - the engagement ladder - by country, age and gender and for business-for-business social media use.

Facebook adoption statistics

Rich pickings here for social statistics followers Facebook is quite open on supplying statistics on usage:

  • Facebook users by country Best compilations of user growth compiled from Facebook data by Nick Burcher. This update Sept 2009.

Twitter usage statistics

Twitter growth rate of users - Jan 2010. Souce: Hubspot
  • Twitter usage Growth now 3.5% which is back to mid 2008 levels when it wasn't known as well. Added Jan 2010. Last data collected Sept 2009.

Impact of social media on email marketing

Business-to-business social media adoption

Personal tools