This wiki is managed by Dave Chaffey of Smart Insights to help keep marketers up-to-date with developments in digital marketing
Social Media Usage Statistics
From Marketing Online
This fantastic worldwide breakdown of different forms of engagement with social media is from Global Web Index who have 4 waves of research through 2010, although when I checked in May 2010, no updates were available from this late 2009 version. You can download a high-res version.
Smart Insights 2010 Advice on social media
See our Smart Insights blog for best practice updates from Dave Chaffey on getting the most from social media marketing.
2010 Social Media Research Summaries
Compilation of 2010 International social networking statistics By ex-Forrester Social Media Analyst Jeremiah Owyang
2009 Social Media Research Summaries
Each of the main social network presences give access to their own statistics on usage and consumer adoption. But first, these are the best overall compilations of global consumer social media usage across blogs, Facebook and Twitter by country:
- Universal McCann Wave Research Wave 4 in Spring 2009 has 'cool' Silverlight animations, but I find the PDF of Wave 4 most useful - includes breakdowns by country - featured statistics show distinct plateauing out in adoption between 2008 and 2009.
- Nielsen 2009 Global social media summary In-depth PDF on consumer and business advertising usage of Bebo, Facebook, MySpace, Linked-In and Twitter. Updated March 2009.
- Jeremiah Yoywang 2009 compilation - A comprehensive compilation for different countries and Networks including some not covered below such as Linked-In and MySpace.
- Report on influence of social media on purchase decision Published by Nielsen, September 2009
- Online Consumer Behaviour / Intent Survey - compares popularity of social media to other online activities
I also recommend this compilation of social media statistics by David Raab
Consumer levels of adoption of social media statstics
- Groundswell blog Use the Forrester profile tool to see the different levels of engagement with social media - the engagement ladder - by country, age and gender and for business-for-business social media use.
Facebook adoption statistics
Rich pickings here for social statistics followers Facebook is quite open on supplying statistics on usage:
- Key Facebook Facts A great summary for a presentation on Facebook adoption
- Facebook users by country Best compilations of user growth compiled from Facebook data by Nick Burcher. This update Sept 2009.
- Overall summary of number of Facebook users Doesn't state when updated, but updated in 2009 to show 300 million users
- Facebook Lexicon Presents trends of topics by users
- Comscore Facebook data Usage based on Comscore panel
- All Facebook has a compilation of the most popular Facebook pages by Fans in different categories and Facebook Applications Statistics including the Facebook for iPhone app.
Twitter usage statistics
- Twitter usage Growth now 3.5% which is back to mid 2008 levels when it wasn't known as well. Added Jan 2010. Last data collected Sept 2009.
- Twitter Counter - rate of adoption based on number of followers Interesting for comparing growth rates of different users, like discussing this with students - here Britney Spears vs StephenFry vs CNN
- Twitter Statistics direct from Twitter blog Unfortunately can't recommend this since not updated recently
- Twitter user analysis Analysis of number of followers by Join date
Impact of social media on email marketing
- Email consumption in hours based on social media usage Nielsen Sep 2009
