This wiki is managed by Dave Chaffey of Smart Insights to help keep marketers up-to-date with developments in digital marketing
Search Engine Marketing
From Marketing Online
Search engine marketing (SEM) is promoting an organization through search engines to meet its objectives by delivering relevant content in the search listings for searchers and encouraging them to click through to a destination site
The two key techniques of SEM are Search Engine Optimization (SEO) which is aimed at improving results from the natural listings and Paid-search marketing to deliver results from the sponsored listings within the search engines.
Search Engine Marketing Guide
Check our definition and Advantages of Search Engine Marketing and Disadvantages of Search Engine Marketing if you're new to Search Engine Marketing.
If you're more experienced with Search Engine Marketing the most relevant sections are on measuring and improving effectiveness of Search Engine Marketing.
What is Search Engine Marketing
Search Engine Marketing definition
Search Engine Marketing definition
Why is it important?
Examples of Search Engine Marketing
Advantages and disadvantages of Search Engine Marketing
Advantages of Search Engine Marketing
Search Engine Marketing Advantages
Disadvantages of Search Engine Marketing
Search Engine Marketing Disadvantages
