This wiki is managed by Dave Chaffey of Smart Insights to help keep marketers up-to-date with developments in digital marketing
Online Advertising Response Statistics
From Marketing Online
Contents |
2009 Internet Advertising statistics summary
- Econsultancy statistics summary for UK, US and Europe Released November 2009
Display advertising clickthrough rate statistics
- Ad clickthrough rates and interaction rates - compiled by Eyeblaster from their ads served worldwide - broken down by Europe, US, Asia Pacific (See research labelled "Benchmarks" last update 2008 in 2009)
- Ad clickthrough rates for Europe - compiled by German Ad Serving company AdTech (last update 2008 for Feb 2009) - shows declining clickthrough rates 2004-2009
Display advertising brand impact
- Dynamic Logic Display Advertising research - Dynamic Logic (part of Millward Brown). They have research reports and from their MarketNorms database have data on the impact of ad campaigns and formats in different sectors in terms of brand awareness and favoraibility from 1000s of campaigns. Updated Q1 2009.
- Microsoft Advertising Research - Excellent compilation of research across display advertising and paid search
