This wiki is managed by Dave Chaffey of Smart Insights to help keep marketers up-to-date with developments in digital marketing
Marketing Online/Online Privacy
From Marketing Online
Privacy is a major concern to online consumers, so marketers need to reassure that their information is secure and be transparent about how the information is used and particularly about how they are tracked, for example through cookies.
Since cookies are so important to companies using web analytics to determine the returns on their investments in their online marketing campaigns and sites, the WAA, an analytics industry association campaigns to explain to customers that cookies don't represent a major threat to their privacy
