This wiki is managed by Dave Chaffey of Smart Insights to help keep marketers up-to-date with developments in digital marketing

From Marketing Online

Localisation is a term used for designing sites to meet local needs in individual countries. This isn't just about translation and currency. It also includes cultural customisation.

Hofstede's Cultural Dimensions Practical research about design by country

The Culturally Customized Website Guidelines for localised website design