This wiki is managed by Dave Chaffey of Smart Insights to help keep marketers up-to-date with developments in digital marketing

From Marketing Online

This page lists add-ons and scripts that can be used to configure Google Analytics and improve its reporting capabilities.

My blog has an overview article on setting up Google Analytics.

• Software to use Excel with Google Analytics

• Script for using Event tracking in Google Analytics to track external links clicked, PDF downloads and Mailtos This script is best solution for using Event Tracking for External links and PDFs (rather than virtual page views which can inflate page views artificially unless removed with a filter)

• New website optimizer feature - track conversion variation through time Announcement End Oct 2009.[[Category: Web Analytics Systems]