This wiki is managed by Dave Chaffey of Smart Insights to help keep marketers up-to-date with developments in digital marketing
Email Consumer Behaviovour
From Marketing Online
- Epsilon Inside the Inbox study Reviews perceptions to spam and unsubscribe messages. Around 40% hold multiple addresses as a method to reduce impact of commercial email.
- Email Stat Center Some snippets on email usage, but without links to the original source.
