This wiki is managed by Dave Chaffey of Smart Insights to help keep marketers up-to-date with developments in digital marketing

From Marketing Online

Learning from how other companies have adopted and managed Ebusiness is a must for students and professional E-business experts. This is a compilation of case studies to study I will add to as I find them.

New case studies added since last edition of book

• Crowdsourcing example Penguin Books Spinebreakers

Intranet case studies

• Example Intranet case studies 2009 From .au company Step Two Design Awards

Ecommerce strategy case studies for large organisations

• Ecommerce strategy case studies - My collection of Ecommerce case studies including Amazon, Dell, eBay Facebook, Google

• The Times business case studies These are general business case studies but for some Ebusinesses such as ASOS. A Search on "Internet" will narrow them down.

Social Media Case Studies

• UK retail brand using Facebook and Twitter

• Facebook case studies Ten examples of different types of Facebook usage

Web analytics maturity models and measurement approaches

• Toyota Case Web analytics study Excellent description of how Web analytics is used to support business strategy

• Interesting review of NPS - Net Promoter Score at Lego Including online application of NPS that is relatively rare