This wiki is managed by Dave Chaffey of Smart Insights to help keep marketers up-to-date with developments in digital marketing

From Marketing Online

This is the Dave Chaffey's page for videos useful for discussing with students in marketing and digital marketing lectures.

Videos showing differences between digital media and traditional media

• The Breakup-traditional vs new media

• Web 2.0 video

Video case studies

• ASOS Interview with Nick Robertson of ASOS . Also my social media don't believe the hype discusses use of social media

• Dell social media video From Twitter: @KerryatDell: CW Interview with @RichardatDell - Secrets of Dell's social media success

• Toyota Europe Why Toyota Europe uses Twitter and Blogs. Colin Hensley is the corporate communication manager of Toyota Europe.

• Facebook Brand Manager giving advice on Fan pages

• You Tube A longer 2008 (but still relevant). Nice example of viral @ 1.51. Anthropological perspective!

• Ebay case study videos

Humour

• Ecommerce behaviour

Previous videos in this 2008 post are mostly humorous! videos for marketing lectures

Eyetracking

• Ecommerce Eyetracking for UK Brands Examples include Amazon, John Lewis

• Promotional Eyetracking video Still good retail examples

• [1] What users Do example of a live session by a consumer

• Google Eyetracking Universal Search

• Google Eyetracking Adwords German example

Search Engine Marketing

• Description of Quality Score The clearest description i've seen from Google's chief economist Hal Varian

• The importance of editorial links compared to editorial links By Matt Cutts, Google Spam Team Head

Interactive Viral Campaigns

These are an evolution of interactivity built into viral campaigns. We're not just showing simple videos, but the viewer can interact prompting different video clips.

• Burger King Subservient Chicken campaign A series of clips recorded in response to a type in suggestions asking the Chicken to perform different acts- try "Lay an Egg". Unlike the later examples, the branding was so limited that a major opportunity was lost. Still it spawned many imitators including the ones that follow.

• Mini Aveaword campaign A modern classic showing great interaction with the viewer and tailoring of messages

• Truth About Smart Campaign Not simply about awareness and not truly viral, but we like this because of the way it involves viewers in the product using interactivity to explain features and benefits

• Hunter shoots a bear campaign A similar idea, but cleverly integrated into You Tube. Our favourite "Kiss"

Web 2.0 and Web 3.0

• Web 2.0 video

• Explanation of the challenges of the Web 3.0 and the Semantic web A documentary by Kate Ray interviewing Nova Spivack. There is also an excellent Slideshare on the Evolution of the Web by Nova Spivack.