This wiki is managed by Dave Chaffey of Smart Insights to help keep marketers up-to-date with developments in digital marketing

From Marketing Online

These website personalization tools (standalone or integrated with web analytics systems) enable you to segment visitors and the deliver personalised messages within containers as with the classic Amazon personalized recommendations - read their published methodology.

This list is probably the most incomplete on the wiki due to lack of time so please DM me with solutions

Personalization integrated with web analytics

• Coremetrics Intelligent Offer Coremetrics is widely used by retailers for analytics - and increasingly personalization for cross and up-selling

• Omniture Test and Target One of the best established personalization engines evolving from Touch Clarity.

• BT Buckets Lower cost option that integrates with Google Analytics if required

Independent personalization engines

• Convert Marketing Optimization Platform

• Ecommerce recommendation engine Currently in Beta - retail personalization

• WP Greet Box Many WordPerfect blogging users, including me, use this personalisation plug-in to deliver a welcome message to first time users depending on their referrers. It's amazing this approach isn't used more on commercial sites.

Personalization of customer service

• eStara from atg eStara Click to Call and Click to Chat engage visitors proactively and selectively offer them the opportunity to contact a live agent from any page on any Web site, whether powered by the ATG platform or not.