This wiki is managed by Dave Chaffey of Smart Insights to help keep marketers up-to-date with developments in digital marketing

From Marketing Online

Call tracking software tools and plug-ins enable you to determine which media sources generate sales and leads over phone line - so they are particularly important for businesses where many leads are generated via phone which means higher value consumers and business-to-business services.

Most now integrate with Google Analytics reporting to show reporting of phone calls by referrer and even Ad Group.

UK AdWords Call-tracking solutions

• Freshegg Call Track ID

• Blogstorm Call metrics

US AdWords Call-tracking solutions

• Mongoose Metrics

Read more on methods of call-tracking