Internet strategy implementation:6. Monitor/Evaluate/Measure:Web metrics guidance

1	Jim Novo 'Drilling Down'	www.jimnovo.com
Articles and spreadsheets about customer acquisition and retention (mainly online). Resources focus on WebTrends.
2	Jim Sterne	www.targeting.com	-
Specialist on e-marketing metrics - good selection of articles
3	Marketing Experiments	www.marketingexperiments.com	-
Tests on efficacy of e-marketing
4	Hurol Inan site	www.hurolinan.com	-
Aus consultant with good index of web monitoring tools plus articles and newsletter
5	Marketing Insights	www.marketing-insights.co.uk	-
Articles on using web site statistics to improve e-marketing performance

denotes a site excellent within its category.
indicates a site of relevance to UK-based Internet marketers.