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 Internet strategy implementation:6. Monitor/Evaluate/MeasureMarketing Online:Internet marketing

Internet strategy implementation:6. Monitor/Evaluate/Measure





  • a.Auditing - Bodies which will record number of visits
  • b.Web site analysis software - Software to monitor customer behaviour - mainly uses log file analysis
  • c."Search engine" positions - Tools to monitor ranking in search engines and directories for different keywords
  • Web metrics guidance - Guidance on web site metrics and evaluation
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