Internet strategy implementation:5.Promote:e. E-mail and viral marketing

1	ClickZ Network	www.clickz.com	-
Has great columns on e-mail marketing, e-mail marketing optimization and e-mail marketing case studies.
2	DoubleClick agency	www.doubleclick.net
Good cases and articles on e-mail marketing, particularly on UK site
3	Olswang	www.olswang.com
UK law firm with useful updates on e-Law
4	Marketing Law	www.marketinglaw.co.uk
Contains updates and guidance to law relating to marketing, e.g. updates on law on e-mail according to European Union directives.
5	E-mail Reaction	www.emailreaction.com
Advanced e-mail marketing solutions. Case studies.
6	Marketscan	www.marketscan.co.uk
Traditional B2B list provider
7	Idea Virus	www.ideavirus.com
Seth Godin guidance on viral marketing
8	EMMA - E-Mail Marketing Association	www.emmacharter.org	-
Formed in UK July 2001 to support best practice amongst agencies and clients – charter gives best practice guidelines on e-mail marketing
9	Email Doctor	www.emaildoctor.info
Compilation of e-mail marketing news and some guidance
10	Viral Bank	www.viralbank.com
Collection of a range of viral campaigns
11	Sprecher Grier Halberstam	www.weblaw.co.uk
A firm specialising in Internet and IT Law in London. Contains some informative articles on Net related law.
12	Opt-in News	www.optinnews.com	-
US-based - useful on approaches to rented lists
13	Frontwire	www.frontwire.com
Wired UP Newsletter has good summaries on e-mail marketing and list rental and list building
14	Lists	www.list-universe.com	-
A US compilation of rented list sources
15	Direct Marketing Association	www.dma.org.uk
Some guidance on e-mail approaches
16	Data Protection Guidance and principles	www.informationcommisioner.gov.uk	-
Guidelines and cases on collection of customer information and employee concerns, e.g. law on interception of employee e-mail.

denotes a site excellent within its category.
indicates a site of relevance to UK-based Internet marketers.