Internet strategy implementation:5.Promote:a.Advertising

1	Atlas DMT	www.atlasdmt.com
Leading research on online ad effectiveness
2	Internet Advertising Bureau	www.iab.net
One of the widest range of studies about Internet advertising effectiveness
3	Online Media Guide	www.onlinemediaguide.co.uk
Listings of UK online ad agencies
4	Doubleclick research	www.doubleclick.com	-
Articles on online advertising in resource centre
5	Lemonad	www.lemonad.com
Compilation of online advertising usage in Europe
6	Internet Advertising Bureau UK	www.iabuk.net	-
One of the widest range of studies about Internet advertising effectiveness UK Specific.
7	Microsoft Advantage	advantage.msn.com/services/crossmedia.asp	-
Good case studies of online advertising
8	MB Interactive	www.mbinteractive.com	-
Useful collection of articles on differences in approaches to communications with interactive media
9	Adcritic	www.adcritic.com	-
Review of advertising - mainly offline
10	Brandchannel	www.brandchannel.com	-
Useful resources on branding
11	Doubleclick advertising servers	www.doubleclick.net
US company with UK VAR for DART

denotes a site excellent within its category.
indicates a site of relevance to UK-based Internet marketers.