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Internet strategy implementation:2. Web site Design:Marketing Online:Internet marketing

Internet strategy implementation:2. Web site Design






1 Web Style Guide info.med.yale.edu/caim/manual/contents.html  Star
Supporting site for the style guide book of Lynch and Horton of Yale Medical School. Complete text online. Examples biased towards academic sites, but still excellent practical advice.
2 Sun Microsystems Guide to Web style www.sun.com/access/developers  Star
A variety of accessibility and usability white papers
3 Marketing Insights www.marketing-insights.co.uk  Star  UKFlag
Articles on evaluation of site design to achieve audience conversion to marketing objectives
4 Jakob Nielsen's Usability for Information Technology site www.useit.com  Star
Jakob Nielsen, a former Sun Microsystems employee has been described by The New York Times as 'the webs usability guru'. Regularly updated with articles.
5 Write the Web www.writetheweb.com -
Web log on all aspects of content management
6 Internet.com marketing section www.internet.com/sections/marketing.html -
Sub-sites have good insight on design
7 Internet Works www.iwks.com  UKFlag
UK based magazine including practical design tips
8 Serco usability www.usability.serco.com -
Articles on design for usability
9 David Siegel's Killersites www.killersites.com -
Site to support David Siegel's book, Killer Web Sites. Useful tips on site.
10 Website Tips www.websitetips.com -
Educational resource for designing sites
11 Internet magazine www.internet-magazine.com  UKFlag
UK based magazine with best practice articles on design
12 ZD Net design best practice www.zdnet.com/enterprise/e-business/bphome -
Summaries of best practice in page design.
13 Web Pages That Suck www.webpagesthatsuck.com -
Gives a lighthearted review of design best practice by ‘learning good web site design through viewing bad web site design’
 Star denotes a site excellent within its category.
 UKFlag indicates a site of relevance to UK-based Internet marketers.
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