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  Compiled by Dave Chaffey, a best-selling Internet marketing book author and specialist E-marketing trainer and E-marketing consultant.  
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Strategy development:CRM






1 European Centre for Customer Strategies www.eccs.uk.com  Star
Contains case studies and best practice for CRM strategy and implementation including a more detailed list of CRM links under Resources
2 CRM Project www.crmproject.com  Star
Produced by Accenture and Montgomery Research - excellent collection of articles and case studies
3 CRM Research forum www.crmresearchforum.org -
CRM research forum from Cranfield
4 CRM 2002 Online www.crm2002online.com -
Virtual CRM conference
5 Mainspring www.mainspring.com -
Useful for collection of articles on importance of retention online
6 CRM Forum www.crm-forum.com -
Useful for eCRM sources
7 Appoaches to personalisation www.personalization.com -
Domain now bought by Netperceptions, one of the providers of personalisation technology
8 Permission marketing www.permission.com -
Site supporting book by Seth Godin of Yahoo on permission marketing. No content, but 4 sample chapters.
 Star denotes a site excellent within its category.
 UKFlag indicates a site of relevance to UK-based Internet marketers.
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