Marketing Online://Internet marketing and e-marketing training : consulting : knowledge
  Compiled by Dave Chaffey, a best-selling Internet marketing book author and specialist E-marketing trainer and E-marketing consultant.  
Google

 Marketing Online
• HOME
• About Dave Chaffey
• Contact Dave Chaffey

 Services

 Resources
• E-marketing links
• E-marketing Books
• E-marketing Guides
• E-marketing Glossary

Strategy development:Developing a strategy:Marketing Online:Internet marketing

Strategy development:Developing a strategy






1 The McKinsey Quarterly www.mckinseyquarterly.com  Star
Management consultants online journal. Excellent e-commerce articles
2 Customers.com www.customers.com  Star
Supports Patricia Seybolds customers.com book, but contains many excerpts of practical strategies.
3 Business2.0 www.business2.com  Star
Online and real-world e-Business strategy magazine.
4 Mercer www.mercermc.com  Star
Articles on CRM and e-business strategy from Management Consultants
5 Vanderbilt eLab ecommerce.vanderbilt.edu  Star
Founded in '94 by Tom Novak and Donna Hoffman at School of Management, Vanderbilt University, to study marketing implications of Internet. Useful links/papers.
6 KPMG Consultants www.kpmg.co.uk  Star
Management consultants - UK site - Yearly reports on Electronic commerce in Europe and intranet strategies
7 Marketing Insights www.marketing-insights.co.uk  UKFlag
Useful articles on e-strategy
8 Mohanbir Sahwney www.mohansawhney.com -
Case studies and whitepapers from one of the leading US authorities on e-commerce.
9 Home page of Jim Sterne www.targeting.com/articles.html -
Author of World Wide Web Marketing, Customer Service on the Internet: Customer Support, Direct Marketing, and Up-Selling, What Makes People Click: Advertising on the Web and CEO of Target Marketing company contains useful articles on strategy.
10 Connected in Marketing www.connectedinmarketing.com -
CIM site focusing on improving e-marketing - articles
11 Teneric www.teneric.co.uk -
Free guides on business planning, marketing planning and Internet marketing
12 Home page of Tom Vassos www.tomvassos.com -
Author of Strategic Internet Marketing. Summarises 30 strategies and describes "Web diamonds" or examples of good practice
13 Marketing On The Internet (MOTI) iws.ohiolink.edu/moti/ -
By Greg Rich and colleagues from OhioLink educational establishments. This site provides a succinct summary, with examples, of how each of the 4Ps of the Internet can be applied online.
14 Financial Times IT surveys www.ft.com/ftit  UKFlag
Excellent once monthly articles based on case studies. Also see Connectis for more European examples often strategy-related
15 A Business Researcher's Interests @BRINT www.brint.com -
Covers Internet strategy and many other areas such as business process redesign and organisational learning
16 Global Best Practices www.globalbestpractices.com -
Arthur Andersen best practices on e-commerce strategy including useful framework of processes for re-engineering
17 StrikingItRich www.strikingitrich.com -
Site supporting book of 23 case studies (not the usual ones - small companies) of a range of successful e-commerce strategies.
18 Zwass - Electronic commerce strategy www.mhhe.com/business/mis/zwass/ecpaper.html -
A strategic overview of electronic commerce from a technical perspective.
 Star denotes a site excellent within its category.
 UKFlag indicates a site of relevance to UK-based Internet marketers.
 E-marketing articles
• E-permission marketing
• E-mail marketing
• E-Strategy
• All E-marketing guides
• Latest blog postings

 Book extracts
Internet Marketing
• Overview
• Introduction

 Top links
Professionals
• 
Strategy
• 
Market research
• 
Competitive intelligence
Students
• 
Internet usage
• 
Statistics sources
• 
Search guides
• 
Search tools

Internet Marketing Training >> Internet Marketing Consulting >> © Copyright 1998-2008 Marketing Online