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Strategy development
:::>Developing a strategy
:::>CRM
Internet marketing resources
:::>Books
::::::::::>Where to find books
::::::::::>Recommended books
:::>Links
:::>Specialist areas
::::::::::>One-to-one-marketing
::::::::::>Electronic commerce
::::::::::>Intranets
::::::::::>Free software download sites
:::>Training
:::>E-marketing newsletters
Internet strategy implementation
:::>1. Register
:::>2. Design
:::>3. Build
:::>4. Host
::::::::::>a. Hosting services
::::::::::>b. Security
:::>5.Promote
::::::::::>a.Advertising
::::::::::>b.PR and offline methods
::::::::::>c.Direct marketing online
::::::::::>d. Search engine optimisation
::::::::::>e. E-mail and viral marketing
::::::::::>f. Affiliate marketing
:::>6. Monitor/Evaluate/Measure
::::::::::>a.Auditing
::::::::::>b.Web site analysis software
::::::::::>c."Search engine" positions
::::::::::>Web metrics guidance
:::>7. Maintenance
E-commerce and e-business
:::>General sources on e-commerce
:::>Electronic payment methods
:::>Tools
:::>Applications
:::>Associations
Marketing research
:::>Market research
::::::::::>Published statistics-demo-socio-economic trends
::::::::::>Internet related news and developments
::::::::::>IT industry and Internet analysts
::::::::::>Leading Marketing Research agencies
::::::::::>Market Research societies
::::::::::>Specialist Internet Marketing Research agencies
::::::::::>Competitive(or) intelligence sources(Company info)
::::::::::>Market Research portals
::::::::::>Software tools for web searching
::::::::::>Guides to Internet searching
::::::::::>Questionnaire software
:::>News and magazines
::::::::::>Internet related media
::::::::::>UK broadsheet media
::::::::::>IT/IS focused publications and portals
:::>Search tools and portals
::::::::::>Search engines and tips
::::::::::>Metasearch-engines
::::::::::>Directories
::::::::::>UK based directories
:::>Company and market information
:::>Key reports on Internet adoption and usage
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