Marketing Online Terms and Concepts Guide

AA,
Above the fold, Access provider, ActiveX, Active Server Page, Adverts, Ad impression, Ad inventory, Ad rotation, Ad serving, Ad space, Ad view, Advertising networks, Affiliate networks, Agents , Analysis phase, Animated banner adverts (animated GIFs), Availability, Announcements, Archie, Audit (internal), Audit (external), Auditors, Autoresponders (‘mail-bots’),
BB,
Bandwidth, Banner advert, Behavioural traits of web users, Broadband technology, Brochureware,
CC,
Call Centres , Computer Telephone Integration, Callback services, Catalogues (directories), Certificate, Certificate authority (CA), Channel conflicts, Click-stream, Click-tracking, Clickthrough , Clickthrough rate, CGI (Common Gateway Interface), Co-branding, Content, Cost models for Internet advertising, Cookies, Convergence, Customer orientation, CPM, CPTM, Cybermediary, Cyberspace and cybermarketing,
DD,
Data fusion, Data warehousing and datamining, Database marketing, Decryption, Design phase (of site construction), Destination site, Development phase (of site construction), Digital cash (virtual, electronic cash or e-cash), Digital certificates (keys), Digital Signatures, Digital TV, Digital/online brand, Direct marketing, Direct response, Directed information seeker, Directories (catalogues), Disintermediation, Domain name, Domain name system (DNS), Domain name registration, Download,
EE,
Early adopter, EShock, Electronic commerce, Electronic commerce transactions, Electronic mail (E-mail), E-mail advertising, Effective frequency, Electronic Data Interchange (EDI), Electronic marketspace, Electronic tokens, Electronic Shopping or ES test, Encryption, Enterprise application integration, Entry page, Evaluating a web site, Exit page, Extranet,
FF,
Flow, Focus groups, Firewall, Forms, Frame, FTP,
GG,
Global (or generic) top level domain names (gLTD), GIF (Graphic Interlaced File), Gopher, Graphic design,
HH,
Hits and page impressions (views), Home page, HTTP (Hypertext transfer protocol), HTML (Hypertext Markup Language), Hyperlink,
II,
Image map, Inbound e-mail, Infomediary, Initiation of web site project, Insertion order, Interactive banner adverts, Intermediary, Internet, Internet contribution, Internet Marketing, Internet marketing metrics, Internet Relay Chat (IRC), Internet Service Provider (ISP), Interstitials, Intranet,
JJ,
Java, JPEG,
KK,
Key,
LL,
Live web site, Localisation, Log file, Log file analyser, Loyalty techniques and online incentive schemes,
MM,
Mailbots, Maintenance process, Mass customisation, Mass marketing, Marketspace, Media broker, Media buyer, Media owners, Meta search engines, Meta-tags, Metrics for Internet marketing, Microsite, Micropayments (microtransactions),
NN,
Navigation, Nested ad-content,
OO,
Online promotion, Offline promotion, Online web metrics and server log files , Offline web metric , One-to-one marketing, Online Service Providers (OSPs), Opt-in e-mail, Opt-out e-mail, Outbound e-mail, Outsourcing,
PP,
Page impression, Page request, Performance of web site, Personalisation, Phone-me, Plug-in, Portal, Prototypes and prototyping, Promotion (online and offline), Push technology, Privacy , Private key, Public key, Public key encryption, Public-key infrastructure (PKI),
QQ, RR,
Reach, RealNames, Referring sites , Registration (individuals), Registration (of domain name) , Relationship Marketing , Reintermediation, Rich media adverts, Robot, Run of site,
SS,
Sales Promotions, Saturation of the Internet, Scripts, Search engine, Sitemapping tools, Secure HTTP., Secure Sockets Layer (SSL), Secure Electronic Transaction (SET), Security methods, Service quality, Serving, Site, Site announcements, Site auditors, Site availability, Site re-launch, Site statistics, Site ‘stickiness’, Site visits (User sessions), Smartcards, SMART metrics, Software agents, Spamming, Splash page, Spiders, Sponsorship, Stages in web site development., Storyboarding, Style Guide, Surfer,
TT,
Targetting (through banner advertisers), Telnet, Telemarketing using the Internet, Test web site. , Testing content, Testing phase, TCP/IP protocol, Traffic building campaign, Trusted third parties (TTP),
UU,
Undirected information seeker, Unsubscribe, Upload, Usenet newsgroups, Uniform (universal) resource locator (URL), User session,
VV,
Validation, Vertical portals, Virtual community, View, Virtual or electronic malls, Virtual merchants, Virtual organisation , Virtualisation, Visit, Value proposition of site,
WW,
WAIS (Wide Area Information Service), Web addresses (universal resource locators - URLs), Web browsers, Web master, Web server, Web page, Web site, Web site measurement, WebTV, World Wide Web,
XX,
XML,
YY, ZZ,