Strategy development

Strategy development

Strategy development

2
Traditional B2B provider, can count by size and sector

Strategy development

Developing a strategy

3
Management consultants online journal. Excellent e-commerce articles
4
Supports Patricia Seybolds customers.com book, but contains many excerpts of practical strategies.
5
Founded in '94 by Tom Novak and Donna Hoffman at School of Management, Vanderbilt University, to study marketing implications of Internet. Useful links/papers.
6
Articles on CRM and e-business strategy from Management Consultants
7
Online and real-world e-Business strategy magazine.
8
Management consultants - UK site - Yearly reports on Electronic commerce in Europe and intranet strategies
9			-
Case studies and whitepapers from one of the leading US authorities on e-commerce.
10
Useful articles on e-strategy
11			-
Author of World Wide Web Marketing, Customer Service on the Internet: Customer Support, Direct Marketing, and Up-Selling, What Makes People Click: Advertising on the Web and CEO of Target Marketing company contains useful articles on strategy.
12			-
CIM site focusing on improving e-marketing - articles
13			-
Free guides on business planning, marketing planning and Internet marketing
14			-
Author of Strategic Internet Marketing. Summarises 30 strategies and describes "Web diamonds" or examples of good practice
15			-
By Greg Rich and colleagues from OhioLink educational establishments. This site provides a succinct summary, with examples, of how each of the 4Ps of the Internet can be applied online.
16
Excellent once monthly articles based on case studies. Also see Connectis for more European examples often strategy-related
17			-
Covers Internet strategy and many other areas such as business process redesign and organisational learning
18			-
Arthur Andersen best practices on e-commerce strategy including useful framework of processes for re-engineering
19			-
Site supporting book of 23 case studies (not the usual ones - small companies) of a range of successful e-commerce strategies.
20			-
A strategic overview of electronic commerce from a technical perspective.

CRM

21
Contains case studies and best practice for CRM strategy and implementation including a more detailed list of CRM links under Resources
22
Produced by Accenture and Montgomery Research - excellent collection of articles and case studies
23			-
CRM research forum from Cranfield
24			-
Virtual CRM conference
25			-
Useful for eCRM sources
26			-
Useful for collection of articles on importance of retention online
27			-
Domain now bought by Netperceptions, one of the providers of personalisation technology
28			-
Site supporting book by Seth Godin of Yahoo on permission marketing. No content, but 4 sample chapters.

Books

Where to find books

29
May not include all books held by the US version
30			-
The largest online bookshop. Gives good examples of best practice in how to search a site; take orders online and build community.
31
Traditional UK bookseller online

Books

Recommended Internet marketing books

32
Up-to-date compilation of E-marketing Books by Dave Chaffey & other authors in different categories of Internet marketing including Internet marketing strategy and planning, search engine marketing, e-mail marketing and copywriting.

Links

33
Good collection of links to whitepapers on Internet marketing and statistics
34			-
Project 2000 links resources - Good papers on e-marketing
35			-
E-marketing news web log or blog
36			-
E-marketing term glossary
37			-
Extensive web marketing resources including Includes: eDirections, Questions, eRules, Setting up, Marketing, Advertising, PR/Promotion, Design, Interactivity, Intranets, eMail / Spam, Search, Glossary, eHistory
38			-
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Specialist areas

One-to-one-marketing

Specialist areas

Intranets

41
Has special detailed content on intranets and extranets with case studies (recommended)
42			-
An intranet reference site
43			-
Technical online magazine
44			-
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45			-
Covers technical and corporate angles

Specialist areas

Free software download sites

46
Shareware download
47
Shareware download
48
Shareware download
49			-
Shareware download
50			-
The best, free PDF generator
51			-
Shareware download
52			-
Now integrated into Explorer 4

Training

E-marketing newsletters

54
The best for weekly reports from industry analysts
55
Well established UK industry insiders group, with input from across the pond also.
56
Updates on new white papers and articles on site
57
Great advice on e-mail marketing. Definitely worth subscribing to newsletter.
58
CIM Newsletter with section on e-marketing by Dave Chaffey
59			-
US source. Weekly, good summary of topical issues with cases.
60			-
Good newsletters on CRM and E-mail Marketing
61			-
Excellent resources especially for e-marketers, e.g. e-mail marketing
62
Useful monthly factoids by e-mail
63			-
Newsletter mainly focusing on PR and online PR, but also e-mail marketing and webinars. I subscribe to this one.
64			-
E-marketing news and commentary - daily
65			-
Online magazine with specialist e-mail newsletters
66			-
Specialises in online ad industry developments
67			-
Online discussion forum for e-marketers
68			-
Specialises in PR related issues

Internet strategy implementation

1. Register

69
Responsible for .co.uk domains
70			-
Responsible for .com .org and.net domains
71
Responsible for .uk.com and other pseudo-domains

2. Web site Design

72
Supporting site for the style guide book of Lynch and Horton of Yale Medical School. Complete text online. Examples biased towards academic sites, but still excellent practical advice.
73
A variety of accessibility and usability white papers
74
Jakob Nielsen, a former Sun Microsystems employee has been described by The New York Times as 'the webs usability guru'. Regularly updated with articles.
75
Articles on evaluation of site design to achieve audience conversion to marketing objectives
76			-
Site to support David Siegel's book, Killer Web Sites. Useful tips on site.
77			-
Sub-sites have good insight on design
78			-
Educational resource for designing sites
79			-
Articles on design for usability
80			-
Web log on all aspects of content management
81
UK based magazine including practical design tips
82
UK based magazine with best practice articles on design
83			-
Summaries of best practice in page design.
84			-
Gives a lighthearted review of design best practice by ‘learning good web site design through viewing bad web site design’

3. Build - Web site Creation

85
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86			-
Resources to assist in achieving cross-browser compatibility
87			-
Mainly developer news but some good guidelines on E-commerce Part of Internet news reference area
88			-
Resources for developers
89			-
Resources for web developers
90
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91			-
Check for errors in HTML code - offline
92
An offline tool for mapping your website
93			-
SiteMap and Linkscan tools for checking site links and mapping
94			-
Product for Internet commerce and interactive applications
95			-
A widely used enterprise version
96			-
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97			-
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4. Host - Web site hosting

a. Hosting services

98
From Internet magazine
99			-
A comparison of ISPs web hosting servers
100
Null

4. Host - Web site hosting

b. Security

4. Host - Web site hosting

Strategy development

105
Direct Marketing Statistics and reports. Include impact of e-commerce

5.Promote

106
Some detailed reports from specialist Mike Grehan

5.Promote

a.Advertising

107
One of the widest range of studies about Internet advertising effectiveness
108
Leading research on online ad effectiveness
109
Compilation of online advertising usage in Europe
110
Listings of UK online ad agencies
111			-
Articles on online advertising in resource centre
112			-
One of the widest range of studies about Internet advertising effectiveness UK Specific.
113			-
Good case studies of online advertising
114			-
Review of advertising - mainly offline
115			-
Useful collection of articles on differences in approaches to communications with interactive media
116			-
Useful resources on branding
117
US company with UK VAR for DART

5.Promote

b.PR and offline methods

118			-
Source of news releases
119
Cybersavvy has online PR resources
120			-
A service from Eric Ward which offers selective PR for major newsworthy site launches, relaunches and promotions and events. Send to magazines etc.

5.Promote

c.Direct marketing online

121
Useful collection of articles by Arthur Hughes on using database marekting for direct marketing including web applications
122			-
From Peppers and Rogers Group who defined this area
123
Courses on online marketing. Limited resources on site.
124			-
Used by Barnes and Noble

5.Promote

d. Search engine optimisation

125
UK specialist with detailed description of search engine marketing
126
UK specialist on Pay Per Performance search engine marketing and SEO
127
Specialises in what they refer to as UnderNet or promotion by unpaid means such as seach engines, directories and newsgroups.
128			-
'SelfPromotion.com is the net's leading resource for do-it-yourself Web Promotion'
129			-
One of main Pay Per Click search engine advertising companies
130
Outlines approaches to search engine optimisation and other aspects of Internet marketing
131			-
Shows number of links to site from Google, Altavista and Hotbot. Use link:www.site.com on Google for similar results
132
UK specialist with detailed description of search engine marketing
133
European specialist with detailed description of search engine marketing
134
Free guides on Internet Marketing
135
One of main Pay Per Click search engine advertising companies

5.Promote

e. E-mail and viral marketing

136			-
Has great columns on e-mail marketing, e-mail marketing optimization and e-mail marketing case studies.
137
Good cases and articles on e-mail marketing, particularly on UK site
138
UK law firm with useful updates on e-Law
139
Contains updates and guidance to law relating to marketing, e.g. updates on law on e-mail according to European Union directives.
140
Collection of a range of viral campaigns
141
Compilation of e-mail marketing news and some guidance
142
Traditional B2B list provider
143			-
Formed in UK July 2001 to support best practice amongst agencies and clients – charter gives best practice guidelines on e-mail marketing
144
Seth Godin guidance on viral marketing
145
Advanced e-mail marketing solutions. Case studies.
146
A firm specialising in Internet and IT Law in London. Contains some informative articles on Net related law.
147			-
US-based - useful on approaches to rented lists
148
Wired UP Newsletter has good summaries on e-mail marketing and list rental and list building
149
Some guidance on e-mail approaches
150			-
A US compilation of rented list sources
151			-
Guidelines and cases on collection of customer information and employee concerns, e.g. law on interception of employee e-mail.

5.Promote

f. Affiliate marketing

152
Leading UK portal for information on affiliate marketing (by Neil Durrant)
153
UK's leading affiliate marketing company
154
Leading international affiliate network

6. Monitor/Evaluate/Measure

a.Auditing

155
Audited Bureau of Circulation is standard for magazines in the UK. This is the electronic auditing part.
156			-
Online Observer products ties results to focus group panel to estimate characteristics of site visitors. US based.
157			-
International auditing body

6. Monitor/Evaluate/Measure

b.Web site analysis software

158
Accrue Insight has campaign, content, commerce and affiliate modules Integration with traditional systems for RoI analysis
159
Articles about choosing the best web analysis tools and measurement approach.
160
Log file analyser now also includes hits from search variables of Popular Search Engines
161
Novel method of monitoring site visitor volume compared to competitors using ISP data
162			-
Enterprise Reporter for Multiple servers
163			-
A relatively sophisticated log file analyser calculating visits etc
164			-
Log file analyser
165			-
Log file analyser - NT only
166
Basic, but popular Freeware, formerly from Cambridge Uni
167			-
US company with examples of web site audits. Sponsor of CyberAtlas.
168			-
FunnelWeb
169			-
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170
This uses Java to monitor how long a user is on each page and maps navigation and behaviour across their site. Try the live demonstration.
171			-
This product is targeted at ad tracking following clickthrough but can be used for more general monitoring
172			-
Log file analyser - NT only

6. Monitor/Evaluate/Measure

c."Search engine" positions

173
Excellent for webmasters wanting to know the difference between the different search engines and how to promote your web pages
174			-
Keyword monitoring tools (mainly for US)
175			-
Gives a summary of position in search-engines - free trial available which is worth trying - type your URL and keyword (Part of link-exchange)
176			-
Tool giving frequency of site words against competitors
177			-
Software for monitoring position in search engines
178			-
Keyword tracking service
179			-
Similar to search engine guide!
180			-
Similar to search engine watch

6. Monitor/Evaluate/Measure

Web metrics guidance

181
Articles and spreadsheets about customer acquisition and retention (mainly online). Resources focus on WebTrends.
182			-
Specialist on e-marketing metrics - good selection of articles
183			-
Aus consultant with good index of web monitoring tools plus articles and newsletter
184			-
Tests on efficacy of e-marketing
185			-
Articles on using web site statistics to improve e-marketing performance

7. Maintenance

E-commerce and e-business

General sources on e-commerce

189
E-business and IT News. Includes Internet-related section.
190			-
Forum and articles on e-commerce
191			-
Electronic commerce - a managers guide - recommended
192			-
Hurol Inan site with useful links
193			-
Cardiff University. Interesting case studies for SMEs and basic explanations of concepts and terms
194			-
An online newspaper specific to e-commerce developments.
195			-
Useful collection of articles and insights
196			-
A strategic overview of ecommerce
197
Industry studies on range of e-commerce topics
198			-
Useful source on e-procurement
199			-
Portal about many aspects of e-commerce.

Electronic payment methods

Tools

203			-
From World Wide Web consortium
204
Validating postal addresses online
205
Validating postal addresses online
206
Catalogue and integrated means of paying online
207			-
Find previous versions of web site for analysis
208			-
Product for Internet commerce and interactive applications
209			-
Electronic Commerce Suite
210			-
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211			-
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212			-
Used on Tesco trial in the UK

Tools

Strategy development

Applications

215
Source on usage of m-commerce
216			-
The best known example
217			-
UK shopping guide with two hundred shops offering secure transactions.
218			-
Online price comparison of retail products
219
A UK Based catalogue
220
A UK based bookshop

Associations

221
Good press releases on adoption of B2C e-commerce
222
UK e-commerce organisation
223
Articles and news on e-business
224			-
Some useful articles
225			-
Main electronic commerce organisation in US
226			-
The Open Buying on the Internet (OBI) Consortium is a non-profit organization dedicated to developing open standards for business-to-business Internet commerce. The OBI Consortium is an independent collaborative managed by CommerceNet.
227			-
Good guidance on e-marketing techniques
228
CommerceNet is an international non-profit organisation set up to promote the growth of business on the Internet by creating and managing tangible opportunities for its consortium members

Market research Online

Internet marketing statistics & trends:UK,Global

229
Internet statistics including demographics; updated monthly - excellent
230
Office of National Statistics - Internet statistics page
231
For Internet adoption statistics choose technology tracker
232
Search on E-commerce or information society
233			-
E-commerce reports and statistics
234
UK Broadband adoption statistics
235			-
Statistics on browsers, plug-ins and searchengines used at sites from Hitbox users
236			-
Basic information about countries and markets
237
Compilation of UK related statistics
238			-
Main US government statistics archive
239			-
Mainly devoted to the network topology of Internet but interesting presentation of demographics using maps
240			-
ICONOCAST’s gives in-depth market research, online advertising and e-commerce reports
241			-
Formerly included an eStats section
242			-
Good collection of articles for professionals (mainly technically oriented)
243			-
Internet surveys
244			-
Major market researcher, relatively little free information available on UK
245			-
Goorgia techs Graphic, Visualization, & Usability Center - regular surveys of several thousand users, but self-selecting. Includes usage behaviour.
246			-
Paid for Internet surveys

Market research Online

Internet related news and developments

247
worldwide summaries of Internet-related MR updated daily - if you visit one site - visit this one
248
Excellent site presenting arguably best compilation of statistics on numbers using the Internet (Much UK and European information since based in Ireland)
249
worldwide summaries of Internet-related MR updated daily
250			-
ICONOCAST’s gives in-depth market research, online advertising and e-commerce reports

Market research Online

IT industry and Internet analysts

251
Management consultants - knowledge management site
252
Management consultants - UK site
253
Quarterly newsletter defining the Internet services marketing in UK. Also contains information by industry and business size. Good for business-to-business. Also covers consumer access. BT sponsored.
254			-
US IS analysts with focus on e-commerce - see monthly press releases, otherwise paid for reports
255
UK IT analysts with reports on Electronic commerce and business use of the Internet
256			-
Management consultants - US site
257			-
Management consultants - US site
258
Research on European IT market
259			-
US IS analysts - see monthly press releases, otherwise paid for reports
260			-
Management consultants - US site - useful intro to e-commerce and case studies by industry sector
261			-
US IS analysts - see monthly press releases, otherwise paid for reports

Market research Online

Leading Marketing Research agencies

262
Leading UK agency
263			-
LeadingUK agency
264			-
Major
265			-
Mainly consumer market research limited free information
266			-
Global leader
267			-
retail focus
268			-
Retail focus
269			-
retail focus
270			-
Economic Intelligence Unit

Market research Online

Market Research societies

271
Directory of UK suppliers, plus good online researchers newsletter from main UK trade association
272			-
Major European Society for Marketing Research including large index of agencies. Reports on techniques.
273			-
Buyer's Guide/List of online UK and overseas agencies online subscription
274			-
International MR directory
275
UK Society with Limited links

Market research Online

Specialist Internet Marketing Research agencies

276
E-ratings are Nielsen online panels similar to MMXIEurope but more published info on reach and frequency
277
Expertise and articles on online primary research
278
Useful source for online banner behaviour (creative clickthroughs and reach). See Press Room, Net View Usage metrics for sample data by country.
279			-
Insight into markets including e developments - interesting newsletter
280
From online part of New Media Age
281			-
Interesting whitepapers about new techniques and methodology for online research.
282			-
specialists in online questionnaires and focus groups
283			-
MMXI are the market leader and are part of US Media Metrix - use panels of about 10 000 in each European country
284			-
Specialist in benchmarking of online presence - with published benchmarks
285			-
Conduct mystery shopping combined with focus groups questionnaire for e-tailers
286			-
specialise in B2B reports

Market research Online

Competitive(or) intelligence sources(Company info)

287
Business/company news (global)
288
Consultancy specialising in Competitive Intelligence. Guide to CI and list of resources on site.
289
limited information on all registered companies
290
the best known company directory - some free information
291
This page has a good overview of CI
292
A portal and online community for competitive intelligence and strategic planning professionals
293			-
Established business directory
294			-
Established European directory
295			-
Export info - good for sector specific information (aka www.tradeuk.com)
296			-
Excellent directory of MR sources for company data by industry sector including trade associations, specialist directories and links by country. Includes trade associations.
297
US company financial information, now with European version
298			-
Business/company news (global)
299			-
free 20 000 plus company profiles on site and has a search engine for 350 000 profiles at other sites
300			-
Mainly limited to corporates
301			-
Useful for overseas market research
302			-
The name says it all? Have not tried
303
News about UK media companies - good for lead generation
304			-
Business/company news (mainly US)
305			-
Competitive Intelligence provider with good range of resources
306			-
DM stands here for 'Data Mining', but now includes many articles on BI, CI and KM.
307			-
Price comparison engine - useful for identifying competitor price discovery
308			-
Company information from share dealer
309			-
Large US corporates
310			-
Aggregation of free statistics, quite good on country specific data, but patchy coverage internationallly
311			-
Industry news and company information (US orientation)
312			-
Aggregation of free statistics
313			-
Agency specialising on CI with some background articles
314
Business/company news (mainly UK)
315
Access company details (e.g. turnover) by sector. Subscription only. They say: 'UK Business Browser delivers a complete range of corporate and industry information.
316			-
Quoted company information
317			-
Some online journals and directory of UK organisations Some online journals and directory o