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Marketing Online is produced by Dr Dave Chaffey, BSc, PhD, MCIM, MIDM, who is the Director of Marketing Insights Limited.
Dave has been recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing
Since 1994, when he was first hooked on the web, Dave has specialised in building his knowledge of Internet Marketing and sharing it with marketing professionals and students.
Internet Marketing Training expertiseDave has been a trainer delivering E-marketing courses from the Chartered Institute of Marketing since 1997. He has delivered over 100 Internet marketing training courses ranging from Strategic Internet Marketing through e-CRM Planning and Total E-mail Marketing to Running Effective E-marketing Campaigns.
Dave's E-marketing training workshops are infotaining and action-oriented - providing practical guidance on how organizations can improve marketing performance. Each course is interactive, showcasing best practice, while encouraging involvement and exchange of experience.
In-company training workshops have been delivered for clients including 3M Health Care, The Barbican,British Council, Britvic (Pepsi, Tango brands), Butterworths publishers, CMP Europe (events), Computer 2000 resellers, Cranfield School of Management marketing department, Elsevier Science, National Marketing Group of Business Links, PricewaterhouseCoopers, Siebel Systems, SITA, Tektronix and Yellow Pages.
Internet Marketing Consulting expertiseThrough the Marketing Insights Limited (www.marketing-insights.co.uk) WebInsights service, Dave provides specialist consulting on e-marketing including:
• E-marketing strategy : we will help you develop and refine your e-marketing plans
• E-marketing effectiveness : we increase the contribution of your web site to the business through our experience in analysing web metrics to identify 'quick-wins'
• E-marketing evaluation : we can develop custom e-marketing intelligence systems that give your team 'the measures that matter'
• E-marketing campaigns : we advise on the best tools, techniques and agencies and then review your campaign briefs to identify those improvements which make the difference between success and failure.
Current consultancy clients include 3M Health Care, 3M UK, HSBC and NCH.
Internet marketing knowledgeDave Chaffey is author of five successful business books including Internet Marketing: Strategy, Implementation and Practice; E-business and E-commerce Management, eMarketing eXcellence and Total E-mail Marketing. Books have been translated into Dutch, Germany and Italian.
Dave Chaffey also writes the E-marketing Insights column for the monthly CIM e-Newsletter What's New in Marketing (www.wnim.com) which has 18,000 subscribers.
Dave Chaffey compiles a regularly updated web site of Internet marketing resources at Marketing Online (www.marketing-online.co.uk) to support the workshops and books.
Additional marketing experienceBetween 1988 and 1995, Dave worked in industry as an account manager for several companies delivering business intelligence solutions for companies such as Ford Europe, WH Smith and the Halifax.
Between 1995 and 2001, Dave was Senior Lecturer at the University of Derby where his research specialism was approaches to measuring and improving e-marketing performance. He was involved in the development of the MSc in Electronic Commerce and also taught on the MBA and MA Marketing Management Programmes.
Dave is an examiner for the E-marketing professional development award of the Chartered Institute of Marketing and was in the development team.
Contacting us
To contact Dave please fill in this form or e-mail
dave.chaffey@marketing-online.co.uk.
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