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Running Effective E-Marketing Campaigns training course
A practical guide to online searching and information resources|
Who should attend?
Early adopter organisations such as IBM Software, JD Edwards and BA are now investing 15-20% of their marketing budget on e-marketing. This workshops explores how organisations should set priorities for exploiting the Internet and integrate it into their existing business and marketing strategies. The workshop offers a hype-free evaluation of how the Internet impacts your marketplace and the implications for your organisational structure, process and people. Workshop participants are senior members of the marketing team who are involved with setting strategic direction. What the workshop will cover • Approaches to creating an Internet Marketing Strategy and e-marketing plans • Integrating e-business, e-commerce and e-marketing strategies • Why the Internet is just another channel to market...and why it isn't • New marketing models - relevance and application • Key e-marketing strategy decisions – balancing risk and reward • Which organisational structures, responsibilities and processes are right for the digital business? Key benefits: • Learn how to evaluate the impact of the Internet on your organisation • Develop clear objectives for your Internet marketing strategy • Review alternative Internet strategies • Create an Internet strategy roadmap The training method This interactive seminar challenges approaches taken to e-marketing strategy to highlight the differences between achieving success and failure. It involves a significant amount of group work throughout, based on case studies of developing e-marketing strategy. Book course online at the Chartered Institute of Marketing site >> Ask us a question about finding the right course for you >> |
Benefits of attending a Dave Chaffey workshop 1. Dave's workshops are practical and action-oriented - designed to be applied as soon as you get back to the office. 2. Involvement and participation is encouraged to share ideas and experiences of e-marketing. 3. 'Bang up-to-date' from monitoring of the development of European and US e-marketing. 4. Activities, case studies and diagrams are used to avoid 'death by Powerpoint'. 5. Each delegate to CIM workshops receives a free copy of one of Dave Chaffey's books such as eMarketing eXcellence or Total E-mail Marketing. 6. These London courses provide each delegate with an Interned-connected PC to explore and apply concepts: • Improving E-marketing Performance • Practical E-CRM • Marketing Research Using the Internet |
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