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Search Engine Marketing training course
Get found on the web through effective search engine optimisation (SEO) and paid search marketing|
Who should attend?
Most companies across all sectors of business realise the importance of gaining visibility in the natural or paid listings of the search engines to growing sales. This has made search engine marketing extremely competitive. To succeed, marketers need to know the latest on factors and tools to use which will help them compete, either through working with search agencies or through doing search engine marketing in-house. This workshop has been specifically designed for marketers responsible for improving their organisations position in the natural rankings or getting bettter results from Pay Per Click (PPC) marketing. What the workshop will cover You will learn how to:
Key benefits: You will learn how to exploit the fundamental differences between search engines and directories in order to maximise the returns on your electronic marketing efforts. A thorough understanding of how search optimisation works coupled with access to proven search marketing tools and techniques should ensure you get the results you need. The establishment of a feedback loop will ensure you keep on top of things. The training method This is an interactive course clearly explaining best practice recommedations for SEO and PPC. This SEO / PPC course has hands-on PC access for attendees on the London course to trial the tips and techniques taught. Book search engine marketing course online >> at the Chartered Institute of Marketing site. You can also browse other CIM marketing training courses. I can also run all E-marketing training courses in your company for a more cost effective, tailored approach. Ask me a question about finding the right course for you >>. You may also want to check out the E-consultancy Digital marketing training courses which I helped design and are delivered for more specific E-communications techniques like E-PR, SEO, PPC, Blogging, etc. |
Benefits of attending a Dave Chaffey workshop 1. Dave's workshops are practical and action-oriented - designed to be applied as soon as you get back to the office. 2. Involvement and participation is encouraged to share ideas and experiences of e-marketing. 3. 'Bang up-to-date' from monitoring of the development of European and US e-marketing. 4. Activities, case studies and diagrams are used to avoid 'death by Powerpoint'. 5. Each delegate to CIM workshops receives a free copy of one of Dave Chaffey's books such as eMarketing eXcellence or Total E-mail Marketing. 6. These London courses provide each delegate with an Interned-connected PC to explore and apply concepts: • Improving E-marketing Performance • Practical E-CRM • Marketing Research Using the Internet |
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