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Running Effective E-Marketing Campaigns training course
Create powerful integrated campaigns|
Who should attend?
Successful e-marketing campaigns developed by workshop participants include a B2C brand which generated 200,000 registrations on a microsite using a combination of e-mail, viral, banners, outdoor and print media. Meanwhile, a B2B company packed a product launch using direct mail, telesales, e-mail and web response. If you are involved with managing promotional campaigns to generate new or repeat business, this workshop shows how to integrate e-tools to run such campaigns either using in-house or agency resources. What the workshop will cover • Campaign planning: Creating annual and specific plans for e-marketing campaigns. • Media selection and integration: Choosing the best sequence and mix of online and offline tools. Buying cost-effective online media. • Practical success factors: For example, optimising pay-per-click search engine advertising; devising offers and creative that work for your company online. • Evaluation and improvement: Using spreadsheet-based metrics to compare campaigns. Key benefits: • Produce an e-marketing communications plan and briefs for individual campaigns. • Evaluate the relevance and success factors for deploying online communications tools such as microsites, e-mail, affiliates and link-building, viral, search engine marketing, banner ads and sponsorship. • Review and improve offer, creative, copy and microsites for e-marketing campaigns. • Learn how to use offline communications such as ads, direct mail and PR to achieve results online. • Assess the success of different campaigns to learn for the future. The training method An infotaining exploration of best practice using action plans, case studies, research and sharing of delegates' experiences. Book course online at the Chartered Institute of Marketing site >> Ask us a question about finding the right course for you >> |
Benefits of attending a Dave Chaffey workshop 1. Dave's workshops are practical and action-oriented - designed to be applied as soon as you get back to the office. 2. Involvement and participation is encouraged to share ideas and experiences of e-marketing. 3. 'Bang up-to-date' from monitoring of the development of European and US e-marketing. 4. Activities, case studies and diagrams are used to avoid 'death by Powerpoint'. 5. Each delegate to CIM workshops receives a free copy of one of Dave Chaffey's books such as eMarketing eXcellence or Total E-mail Marketing. 6. These London courses provide each delegate with an Interned-connected PC to explore and apply concepts: • Improving E-marketing Performance • Practical E-CRM • Marketing Research Using the Internet |
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