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Running Effective E-Marketing Campaigns training course
A practical guide to online searching and information resources|
Who should attend?
The workshop is for marketers who are actively using the Internet as an information source, but want to work smarter. It will show you advanced techniques to rapidly find the information you need about your market. Workshop participants are members of the marketing team who use the Internet to inform their decisions and provide information for colleagues. What the workshop will cover • How the Internet changes the marketing research process • The latest on the best search tools and power searching tips • Search strategies for finding free and paid-for marketing information for the B2C, B2B or not-for-profit sectors with UK and European emphasis • Finding details about prospects, consumers, competitor activity and market data • Improving your approach for disseminating information to other staff via the intranet and e-mail • A briefing on online approaches for collecting primary data from customers by profiling, surveys, focus groups and web analytics Key benefits: • Minimise your time to find the best quality data • Learn how to use search tools more effectively • Identify the best portals for keeping up-to-date on your marketplace • Manage and disseminate the information collected more efficiently • Devise and execute online market research The training method This is a practical course with the emphasis on infotainment. It makes extensive use of on-screen examples of using the web to find information efficiently, but is not a 'hands-on' course. Group activities, reviews and quizzes will be used to entertain and reinforce learning. Book course online at the Chartered Institute of Marketing site >> Ask us a question about finding the right course for you >> |
Benefits of attending a Dave Chaffey workshop 1. Dave's workshops are practical and action-oriented - designed to be applied as soon as you get back to the office. 2. Involvement and participation is encouraged to share ideas and experiences of e-marketing. 3. 'Bang up-to-date' from monitoring of the development of European and US e-marketing. 4. Activities, case studies and diagrams are used to avoid 'death by Powerpoint'. 5. Each delegate to CIM workshops receives a free copy of one of Dave Chaffey's books such as eMarketing eXcellence or Total E-mail Marketing. 6. These London courses provide each delegate with an Interned-connected PC to explore and apply concepts: • Improving E-marketing Performance • Practical E-CRM • Marketing Research Using the Internet |
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