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Internet marketing consulting
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Blended Internet marketing consulting & training offers you a cost-effective alternative to training which directly addresses the issues you face.
Dave Chaffey of Marketing Insights Limited has helped many organisations enhance the contribution of their Internet marketing. Clients include: 3M Health Care UK, 3M Corporate Communications (UK, Europe and US), Actel, Barbican, The British Council, Britvic (Pepsi, Tango brands), CIMA, CIPD, CMP Europe Limited, Butterworth-Tolley publishers, CMP Europe Limited (industry events), Cranfield School of Management Marketing Department, EMAP Business Magazines, Euroffice, First Direct, HSBC Global eBusiness, Intel Reseller Center, MessageLabs, National Marketing Group of Business Links, MobileShop.com, NCH, PricewaterhouseCoopers EMEA Marketing group, Scott Bader Chemical company, Tektronix and the University of Derby. Recent Internet marketing consulting assignments I have completed include: • Analysis and recommendations to improve results from Search Engine Optimisation (SEO) for several online publishers, B2C and B2B sites• Running pitches to select the best Search Engine Marketing agency or E-mail Service Provider for a banking client and a B2B membership organisation • Expert review of web site design to improve customer engagement and increase leads and product sales for different sites (including a travel company, B2B Energy service). • Creating a plan to improve e-mail marketing through refining e-mail templates, targeting and developing a touch strategy for a B2B Office Supplies company. |
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Your Internet marketing issues
I have over 10 years experience of Internet consulting directed at improving results in these areas: 1 E-marketing Strategy: We evaluate the impact of the Internet on your organisation and help you develop or refine your e-marketing plans to maximise the potential of the Internet. 2 E-CRM: We advise you on how to better integrate web, e-mail, databases and offline media to build customer relationships. 3 Web site design effectiveness: Identifying improvements to your web marketing by analysing web metrics and usability to identify 'quick-wins'. 4 E-mail marketing: How you can build your e-mail list size and quality and improve response rates from integrated e-mail campaigns and e-newsletters. 5 E-marketing campaigns: We advise you on planning, execution, tracking or suitable agencies for search engine marketing, e-mail campaigns and online advertising. 6 Marketing Research Using the Internet: Advice on 'Smarter Searching' for market and competive intelligence and tools plus approaches for conducting primary research online such as online surveys and focus groups. |
My Internet marketing consulting options
I can offer many different ways to improve your Internet marketing by working with you and, if appropriate, your agency or IT team: • E-marketing planning: We work with you to create an integrated e-marketing plan and introduce a continuous tracking and improvement process. • Metrics-based e-marketing improvement: I suggest a process, measures and tools to evaluate and improve e-marketing performance. • One-to-one mentoring: I work with you by phone, e-mail or face-to-face to develop your e-marketing expertise and resolve the e-marketing issues you face. • E-marketing briefing: A short awareness raising session to highlight key issues the Internet raises for your marketers and strategists. • Focused brainstorming sessions: I work as a team to identify key actions to take your web marketing 'to the next level'. • Marketer education and knowledge sharing: E-mail or web-based content on the latest research and e-marketing best practice can be created. |
Contact me to discuss the consulting options >>