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Improving E-marketing Performance training course
Measure and optimise your web marketing|
Who should attend?
Do you want to know how to convert more web browsers into visitors, more visitors into leads, more leads into customers and more customers into repeat customers? This workshop is for marketers with a well-established web presence who want to improve its contribution to their business. It goes beyond basic reporting of traffic volumes to describe the latest approaches and innovation in measurement and conversion techniques. What the workshop will cover • Process: How to create an e-marketing measurement and improvement programme • Metrics:The key metrics and actions to improve the acquisition, conversion and retention of online customers. • Analysis:Simplifying output from server-based analysers (web logs) and browser-based measurement services. What are the measures and ratios that really matter? • Tools and techniques:The latest web analytics techniques including clickstream and site path analysis, visitor segmentation and benchmarking competitor sites. • Customer experience:Assessing and improving customer satisfaction and loyalty online. Key benefits: Improve your organisation's process for measuring, reporting and improving Internet marketing. Demonstrate and increase the accountability of your e-marketing initiatives. Identify cost-effective changes to achieve 'quick wins' for your web marketing. Identify and apply the key measures from your web reporting tools. Assess the relevance of new tools for measuring and improving effectiveness. The training method Delegates will be guided through the measurement maze using a structured online performance framework combined with case studies and review of participants' web reports. A spreadsheet calculator for reporting and analyzing Internet marketing will also be provided. Book course online at the Chartered Institute of Marketing site >> Ask us a question about finding the right course for you >> |
Benefits of attending a Dave Chaffey workshop 1. Dave's workshops are practical and action-oriented - designed to be applied as soon as you get back to the office. 2. Involvement and participation is encouraged to share ideas and experiences of e-marketing. 3. 'Bang up-to-date' from monitoring of the development of European and US e-marketing. 4. Activities, case studies and diagrams are used to avoid 'death by Powerpoint'. 5. Each delegate to CIM workshops receives a free copy of one of Dave Chaffey's books such as eMarketing eXcellence or Total E-mail Marketing. 6. These London courses provide each delegate with an Interned-connected PC to explore and apply concepts: • Improving E-marketing Performance • Practical E-CRM • Marketing Research Using the Internet |
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