|Marketing Online://Internet marketing and e-marketing training : consulting : knowledge|
|Compiled by Dave Chaffey, a best-selling Internet marketing book author and specialist E-marketing trainer and E-marketing consultant.|
WAIS (Wide Area Information Service)
Web addresses (universal resource locators - URLs)
Web addresses refer to particular pages on a Web server which is hosted by a company or organisation. The technical name for web addresses is uniform or Web addresses (universal resource locators - URLs) .
Browsers such as Netscape Navigator or Microsoft Internet Explorer provide an easy method of accessing and viewing information stored as HTML (Hypertext Markup Language) web documents on different Web server s.
The web master is responsible for ensuring the quality of the Web site . This means achieving suitable availability, speed, working links between pages and connections to company databases. In small companies the web master may take-on graphic design and content developer roles.
Used to store the Web page s accessed by Web browsers . It may also contain databases of customer or product information which can be queried and retrieved using a browser.
A single page of a Web site .
Content accessible on the World Wide Web that is created by a particular organisation or individual. The location and identity of a web site is indicated by its Web addresses (universal resource locators - URLs) or Domain name . It may be stored on a single server in a single location, or a cluster of Web server s.
Web site measurement
The process by which metrics such as Page impression s are collected and evaluated to assess the effectiveness of Internet marketing activities in meeting customer, business and marketing objectives.
WebTV (www.webtv.net) is a web service delivered by TV that is now owned by Microsoft. Currently available in US and Japan only.
World Wide Web