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WAIS (Wide Area Information Service)

An Internet service that has been superseded by the WWW.

Web addresses (universal resource locators - URLs)

Web addresses refer to particular pages on a Web server which is hosted by a company or organisation. The technical name for web addresses is uniform or Web addresses (universal resource locators - URLs) .

Web browsers

Browsers such as Netscape Navigator or Microsoft Internet Explorer provide an easy method of accessing and viewing information stored as HTML (Hypertext Markup Language) web documents on different Web server s.

Web master

The web master is responsible for ensuring the quality of the Web site . This means achieving suitable availability, speed, working links between pages and connections to company databases. In small companies the web master may take-on graphic design and content developer roles.

Web server

Used to store the Web page s accessed by Web browsers . It may also contain databases of customer or product information which can be queried and retrieved using a browser.

Web page

A single page of a Web site .

Web site

Content accessible on the World Wide Web that is created by a particular organisation or individual. The location and identity of a web site is indicated by its Web addresses (universal resource locators - URLs) or Domain name . It may be stored on a single server in a single location, or a cluster of Web server s.

Web site measurement

The process by which metrics such as Page impression s are collected and evaluated to assess the effectiveness of Internet marketing activities in meeting customer, business and marketing objectives.


WebTV ( is a web service delivered by TV that is now owned by Microsoft. Currently available in US and Japan only.

World Wide Web

A medium for publishing information on the Internet. It is accessed through Web browsers which display Web page s and can now be used to run business applications. Company information is stored on Web server s which are usually referred to as Web site s.
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