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WW
WW
WAIS
(Wide Area Information Service)
An
Internet service that has been superseded by the WWW.
Web
addresses (universal resource locators - URLs)
Web
browsers
Browsers
such as Netscape Navigator or Microsoft Internet Explorer provide an easy
method of accessing and viewing information stored as
HTML
(Hypertext Markup Language)
web documents on different
Web
server
s.
Web
master
The
web master is responsible for ensuring the quality of the
Web
site
.
This means achieving suitable availability, speed, working links between pages
and connections to company databases. In small companies the web master may
take-on graphic design and content developer roles.
Web
server
Used
to store the
Web
page
s
accessed by
Web
browsers
.
It may also contain databases of customer or product information which can be
queried and retrieved using a browser.
Web
page
Web
site
Web
site measurement
The
process by which metrics such as
Page
impression
s
are collected and evaluated to assess the effectiveness of Internet marketing
activities in meeting customer, business and marketing objectives.
WebTV
WebTV
(www.webtv.net) is a web service delivered by TV that is now owned by
Microsoft. Currently available in US and Japan only.
World
Wide Web
A
medium for publishing information on the Internet. It is accessed through
Web
browsers
which display
Web
page
s
and can now be used to run business applications. Company information is stored
on
Web
server
s
which are usually referred to as
Web
site
s.
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