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  Compiled by Dave Chaffey, a best-selling Internet marketing book author and specialist E-marketing trainer and E-marketing consultant.  
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VV

VV

Validation

Validation services test for errors in HTML (Hypertext Markup Language) code which may cause a web page to be displayed incorrectly or for Hyperlink to other Web page s that do not work.

Vertical portals

These are generally business-to-business sites that will host content to help participants in an industry to get their work done by providing industry news, details of business techniques and product and service reviews.

Virtual community

An Internet based forum for special interest groups to communicate using a bulletin board to post messages.

View

See Page impression

Virtual or electronic malls

A web site that brings together different electronic retailers at a single virtual (online) location. This contrasts with a fixed location infrastructure – the traditional arrangement where retail organisations operate from retail stores situated in fixed locations such as real-world shopping malls.

Virtual merchants

Retailers such as Amazon that only operate online – they have no fixed location infrastructure

Virtual organisation

An organisation which uses information and communications technology to allow it to operate without clearly defined physical boundaries between different functions. It provides customised services by outsourcing production and other functions to third parties.

Virtualisation

The process of a company develops more of the characteristics of the virtual organisation.

Visit

See Site visits (User sessions) .

Value proposition of site

The benefits or value of a Web site that are evident to its users.
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