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| Compiled by Dave Chaffey, a best-selling Internet marketing book author and specialist E-marketing trainer and E-marketing consultant. |
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VVValidationValidation
services test for errors in
HTML
(Hypertext Markup Language)
code which may cause a web page to be displayed incorrectly or for
Hyperlink
to other
Web
page
s
that do not work.
Vertical portalsThese
are generally business-to-business sites that will host content to help
participants in an industry to get their work done by providing industry news,
details of business techniques and product and service reviews.
Virtual communityAn
Internet based forum for special interest groups to communicate using a
bulletin board to post messages.
ViewSee
Page
impression
Virtual or electronic mallsA
web site that brings together different electronic retailers at a single
virtual (online) location. This contrasts with a fixed location infrastructure
– the traditional arrangement where retail organisations operate from
retail stores situated in fixed locations such as real-world shopping malls.
Virtual merchantsRetailers
such as Amazon that only operate online – they have no fixed location
infrastructure
Virtual organisationAn
organisation which uses information and communications technology to allow it
to operate without clearly defined physical boundaries between different
functions. It provides customised services by outsourcing production and other
functions to third parties.
VirtualisationThe
process of a company develops more of the characteristics of the virtual
organisation.
VisitValue proposition of siteThe
benefits or value of a
Web
site
that are evident to its users.
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