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Targetting
(through banner advertisers)
Advertising
networks such as DoubleClick offers advertisers the ability to dynamically
target
Banner
advert
on the Web through their ‘DART’ targeting technology. This gives
advertisers a means of reaching specific audiences.
Telnet
A
program which allows remote access to data and text-based programs on other
computer systems at a different location. For example, a retailer could check
to see whether an item was in stock in a warehouse using a telnet application.
Telemarketing
using the Internet
Mainly
used for inbound telemarketing ranging from sales lines, carelines for goods
and service to response handling for direct response campaigns.
Test
web site.
A
parallel version of the site to use before it is made available to customers as
a
Live
web site
B
Testing
content
Testing
should occur for
Plug-ins;
interactive facilities and integration with company databases; spelling and
grammar; adherence to corporate image standards; implementation of
HTML
(Hypertext Markup Language)
in different browsers; links to external sites are valid.
Testing
phase
Testing
involves different aspects of the content such as spelling, validity of links,
formatting on different web browsers and dynamic features such as form filling
or database queries.
TCP/IP
protocol
The
passing of data packets around the
Internet
occurs via the TCP/IP protocol which stands for Transfer Control
Protocol/Internet Protocol. For a PC to be able receive web pages or for a
server to host web pages it must be configured to support this protocol.
Traffic
building campaign
Trusted
third parties (TTP)
Companies
with who an agreement has been reached to share information.
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