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RR
RR
Reach
Reach
defines the number of unique individuals who view an advert.
RealNames
Referring
sites
A
Log
file
may indicate which
Web
site
a user visited before immediately before visiting yours.
Exit
page
s
give a summary of the main pages on which users exited your site.
Registration
(individuals)
The
process of an individual subscribing to a site or requesting further
information by filling in their contact details and their needs using an
electronic form.
Registration
(of domain name)
Relationship
Marketing
Consistent
application of up to date knowledge of individual customers to product and
service design which is communicated interactively in order to develop a
continuous and long term relationship which is mutually beneficial.
Reintermediation
The
creation of new intermediaries between customers and suppliers providing
services such as supplier search and product evaluation.
Rich
media adverts
Banner
advert
that
are not static, but provide animation, sound or interactivity. An example of
this would be a banner advert for a loan in which a customer can type in the
amount of loan required, and the cost of the loan is calculated immediately.
Robot
A
tool also known as a
Spiders
that is employed by
Search
engines
to regularly index web pages of registered sites.
Run
of site
A
company pays for
Banner
advert
s
to promote their services across a web site.
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