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PP
Page impression
One
page impression occurs when a member of the audience views a
Web
page
.
Page request
The
process of a user selecting a
Hyperlink
or typing in
Web
addresses (universal resource locators - URLs)
to retrieve information on a specific web page. Equivalent to
Page
impression
.
Performance of web site
Performance
or quality of service is dependent on its availability and speed of access.
Personalisation
Web-based
personalisation involves delivering customised content for the individual
either through
Web
page
s,
Electronic
mail (E-mail)
or
Push
technology
.
Phone-me
Callback
services
available on the
Web
site
for a company to contact a customer by phone at a later time as specified by
the customer.
Plug-in
Portal
A
web site that acts as a gateway to the information on the Internet by providing
search engines, directories and other services such as personalised news or
free e-mail.
Prototypes and prototyping
A
prototype is a preliminary version of part or a framework of all of a
Web
site
which
can be reviewed by its target audience, or the marketing team. Prototyping is
an iterative process where web site users suggest modifications before further
prototypes and the final version of the site is developed.
Promotion (online and offline)
Online
promotion
uses communication via the Internet itself to raise awareness about a site and
drive traffic to it. This promotion may take the form of links from other
sites, banner adverts or targeted e-mail messages.
Offline
promotion
uses traditional media such as TV or newspaper advertising and word of mouth to
promote a company's
Web
site
.
Push technology
The
delivery of web-based content to the user’s desktop without the need to
visit a site to download information. E-mail can also be considered to be a
push technology. A particular type of information is a push channel.
Privacy
Private key
A
unique identifier for a buyer or seller that is only issued to them. They use
it so that they are the proven sender of a message or transaction or the party
the message was intended for. It is part of a public key encryption scheme to
enable secure e-commerce using encryption based on
Digital
certificates (keys)
.
Public key
A
unique identifier for a buyer or seller that is available to other parties to
enable secure e-commerce using encryption based on
Digital
certificates (keys)
.
Public key encryption
An
asymmetric form of
Encryptionin
which the keys or
Digital
certificates (keys)
used by the sender and receiver of information are different. The two keys are
related, so only the pair of
Keys
can be used together to encrypt and decrypt information.
Public-key infrastructure (PKI)
The
organisations responsible for issuing and maintaining certificates for
Public
key
security together form the PKI.
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