Marketing Online://Internet marketing and e-marketing training : consulting : knowledge

Compiled by Dave Chaffey, a best-selling Internet marketing book author and specialist E-marketing trainer and E-marketing consultant .

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Navigation describes the methods of finding and moving between different information and pages on a web site. It is governed by menu arrangements, site structure and the layout of individual Web page s.

Nested ad-content

Nested ad-content, sometimes referred to as a Microsite occurs when the person undertaking the Clickthrough is not re-directed to a corporate or brand site, but is instead taken to a related page on the same site as which the Banner advert is placed.

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