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  Compiled by Dave Chaffey, a best-selling Internet marketing book author and specialist E-marketing trainer and E-marketing consultant.  
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LL

LL

Live web site

Current site accessible to customers as distinct from Test web site. .

Localisation

Designing the content of the Web site such that it is appropriate to different audiences in different countries.

Log file

A file stored on a Web server that records every item downloaded by users. Log file analysers tools can be used to build a picture of the amount of usage of different parts of a web site.

Log file analyser

Tool that are used to build a picture of the amount of usage of different parts of a web site based on the information contained in the Log file .

Loyalty techniques and online incentive schemes

Customers sign up to an incentive scheme where they receive points for repeat purchases which can be converted into offers such as discounts, free products or cash.
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