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II
Image map
Inbound e-mail
Electronic
mail (E-mail)
arriving at a company.
Infomediary
An
Intermediary
business whose main source of revenue derives from capturing consumer
information and developing detailed profiles of individual customers for use by
third parties. Defined from the article on www.mckinseyquarterly.com.
Initiation of web site project
This
phase of the project should involve a structured review of the costs and
benefits of developing a
Web
site
or making a major revision to an existing web site). A successful outcome to
initiation will be a decision to proceed with the site development with an
agreed budget and target completion date.
Insertion order
A
printed order to run an ad campaign. It defines the campaign name, the
Web
site
receiving the order and the planner or buyer giving the order, the individual
ads to be run (or who will provide them), the ad sizes, the campaign beginning
and end dates, the CPM, the total cost, discounts to be applied, and reporting
requirements and possible penalties or stipulations relative to the failure to
deliver the impressions.
Interactive banner adverts
Intermediary
Internet
The
physical network that links computers across the globe. It consists of the
infrastructure of network servers and communication links between them which
are used to hold and transport the vast amount of information on the Internet.
The Internet enables transfer of messages and transactions between connected
computers world-wide.
Internet contribution
An
assessment of the extent to which the
Internetcontributes
to sales is a key measure of the importance of the Internet to a company.
Internet Marketing
The
application of the
Internet
Marketing
and related digital technologies to achieve marketing objectives.
Internet marketing metrics
See
Web
site measurement
.
Internet Relay Chat (IRC)
A
communications tool which allows a text based ‘chat’ between
different users who are logged on at the same time. Of limited use for
marketing purposes except for special-interest or youth products.
Internet Service Provider (ISP)
Companies
that provide home or business users with a connection to access the
Internet.
They can also host web sites or provide a link from web servers to enable other
companies and consumers access to a corporate web site.
Interstitials
Intranet
A
network within a single company which enables access to company information
using the familiar tools of the
Internetsuch
as web browsers and E-mail. Only staff within a company can access the
intranet, which will be password protected.
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