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  Compiled by Dave Chaffey, a best-selling Internet marketing book author and specialist E-marketing trainer and E-marketing consultant.  
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FF

FF

Flow

Flow describes a state in which users have a positive experience from readily controlling their navigation and interaction on a Web site .

Focus groups

Online focus groups have been conducted by w3focus.com for example. These follow a bulletin board or discussion group form where different members of the focus group respond to prompts from the focus group leaders.

Firewall

A specialised software application mounted on a server at the point the company is connected to the Internet. Its purpose to prevent un-authorised access into the company from outsiders. Firewalls are essential for all companies hosting their own Web server .

Forms

A method of entering information such as order details on a Web page .

Frame

A technique used to divide a Web page into different parts such as a menu and separate content.

FTP

The File Transfer Protocol is a standard method for moving files across the Internet. FTP is available as a feature of web browsers that is sometimes used for marketing applications such as Downloading files such as product price lists or specifications. Standalone FTP packages such as WSFTP are commonly used to update HTML files on web servers when Uploading Web page revisions to a Web server .
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