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EE
Early adopter
Companies
or departments who invest in new marketing techniques and technologies when
they first become available in an attempt to gain a competitive advantage
despite the higher risk than a more cautious approach.
EShock
Michael
de Kare-Silver speculates in his 1998 book that by 2005-2007 the proportion of
consumers using the Internet as their preferred form of purchase will account
for 15-20% of total purchases. This will lead to ever-decreasing margins for
the retailers who will be forced to close substantial parts of their retail
networks.
Electronic commerce
Electronic commerce transactions
E-commerce
transactions are the trading of goods and services conducted using the
Internet
and other digital media
Electronic mail (E-mail)
Sending
messages or documents, such as news about a new product or sales promotion
between individuals. A primitive form of ‘push’ channel. E-mail may
be
Inbound
e-mail
or
Outbound
e-mail
.
E-mail advertising
Adverts
contained within e-mail such as newsetters
Effective frequency
The
number of exposures or
Ad
impression
s
(frequency) required for a
Banner
advert
to become effective.
Electronic Data Interchange (EDI)
The
exchange, using digital media, of standardised business documents such as
purchase orders and invoices between buyers and sellers.
Electronic marketspace
A
virtual marketplace such as the Internet in which no direct contact occurs
between buyers and sellers.
Electronic tokens
Units
of digital currency that are in a standard electronic format.
Electronic Shopping or ES test
This
test was developed by de Kare-Silver to assess the extent to which consumers
are likely to purchase a particular retail product using the Internet.
Encryption
The
scrambling of information into a form that cannot be interpreted.
Decryption
is used to make the information readable.
Enterprise application integration
The
middleware technology that is used to connect together different software
applications and their underlying databases is now known as ‘enterprise
application integration (EAI)’(Internet World, 1999).
Entry page
The
page at which a visitor enters a
Web
site
.
It is identified by a log-file analyser.
Evaluating a web site
Exit page
Extranet
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