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DD
Data fusion
Data
fusion is the combining of data from different complementary sources (usually
geodemographic and lifestyle or market research and lifestyle) to ‘build
a picture of someone’s life (Evans, 1998).
Data warehousing and datamining
Extracting
data from legacy systems and other resources; cleaning, scrubbing and preparing
data for decision support; maintaining data in appropriate data stores;
accessing and analysing data using a variety of end user tools and mining data
for significant relationships. The primary purpose of these efforts is to
provide easy access to specially prepared data that can be used with decision
support applications such as management report, queries, decision support
systems, executive information systems and datamining.
Database marketing
The
process of systematically collecting, in electronic or optical form, data about
past, current and/or potential customers, maintaining the integrity of the data
by continually monitoring customer purchases, by inquiring about changing
status and using the data to formulate marketing strategy and foster
personalised relationships with customers
Decryption
The
process of decoding (unscambling) a message that has been encrypted using
defined mathematical rules.
Design phase (of site construction)
The
design phase defines how the site will work in key areas of web site structure,
navigation and security.
Destination site
Frequently
used to refer to the site that is visited following a
Clickthrough
on a banner advert. Could also apply to any site visited following a click on a
Hyperlink.
Development phase (of site construction)
Development
is the term used to describe the creation of a web site by programmers. It
involves writing the HTML content, creating graphics, writing any necessary
software code such as Javascript or ActiveX(programming).
Digital cash (virtual, electronic cash or e-cash)
Digital certificates (keys)
A
method of ensuring privacy on the Internet.
Certificates
consist of
Keys
made up of large numbers that are used to uniquely identify individuals.
Digital Signatures
The
electronic equivalent of written signatures that are used as an online method
of identifying individuals or companies using
Public
key encryption
.
Digital TV
Information
is received and displayed on a digital TV using binary information (0s and 1s)
giving options for better picture and sound quality and providing additional
information services based on interactivity.
Digital/online brand
An
online brand is a brand identity used for a product or company online that
differs from the traditional brand..
Direct marketing
Marketing
to customers using one or more advertising media aimed at achieving measurable
response and/or transaction.
Direct response
Usually
achieved in an Internet marketing context by
Callback
services
.
Directed information seeker
Someone
who knows what information they are looking for and has a strategy for how to
achieve it.
Directories (catalogues)
Directory
Web
site
providing a structured listing of registered web sites in different categories.
They are similar to an electronic version of the Yellow Pages. Yahoo and Excite
are the best known examples of directories.
Disintermediation
The
removal of intermediaries such as distributors or brokers that formerly linked
a company to its customers. In particular it enables a company to sell direct
to the customer by ‘cutting-out the middleman’. The reverse of
disintermediation is
Reintermediation.
Domain name
Domain name system (DNS)
The
domain name system (DNS) provides a method of representing Internet Protocol
(IP) address as text-based names. These are used as
Web
addresses (universal resource locators - URLs)
.
For example, www.microsoft.com is the representation of site
207.68.156.58.Domain names are split into:
- Top Level domains or Global (or generic) top level domain names (gLTD) such as . com or . co.uk
- Second-level domain. This refers to the company name and is sometimes referred to as the enterprise name, e.g. novell.com.
- Third-level or sub-enterprise domain. This may be used to refer to an individual server within an organisation such as support.novell.com.
Domain name registration
The
process of reserving a unique
Web
addresses (universal resource locators - URLs)
that can be used to refer to the company web site.
Download
The
process of retrieving electronic information such as a
Web
page
or
Electronic
mail (E-mail)
from another remote location such as a
Web
server
.
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