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E-mail Marketing training course
Exploit and manage the power of e-mail|
Who should attend?
E-mail gives a great opportunity to gain new customers and get closer to existing customers, but there are many pitfalls for the unwary. This workshop describes a practical approach to e-mail marketing for all marketers looking to exploit its potential. What the workshop will cover • The CRITICAL factors in devising an effective e-mail campaign • An eight stage approach to building a house list • Sourcing opt-in B2C and B2B lists • The latest on ethical and legal constraints • Managing inbound e-mail • Best practice in design and copy for HTML and text format e-mails • How to design an effective e-newsletter • Measuring and improving e-mail campaigns Key benefits: • Devise integrated e-mail campaigns • Maximise the size of your house list • Maximise response from your e-mail campaigns • Define contact strategies for integrating e-mail • Learn best practice for e-mail design and copy The training method The workshop will review lots of examples of best and worst practice of B2B and B2C e-mail campaigns. Structured guidelines will detail the different uses of outbound e-mail, tips for developing e-mail campaigns and approaches to contact strategy Individual and group activities will be used to apply the concepts described. An e-mail campaign planning and review spreadsheet is also included. Book course online at the Chartered Institute of Marketing site >> Ask us a question about finding the right course for you >> |
Benefits of attending a Dave Chaffey workshop 1. Dave's workshops are practical and action-oriented - designed to be applied as soon as you get back to the office. 2. Involvement and participation is encouraged to share ideas and experiences of e-marketing. 3. 'Bang up-to-date' from monitoring of the development of European and US e-marketing. 4. Activities, case studies and diagrams are used to avoid 'death by Powerpoint'. 5. Each delegate to CIM workshops receives a free copy of one of Dave Chaffey's books such as eMarketing eXcellence or Total E-mail Marketing. 6. These London courses provide each delegate with an Interned-connected PC to explore and apply concepts: • Improving E-marketing Performance • Practical E-CRM • Marketing Research Using the Internet |
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