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Marketing Online was created in 1998 as a resource for marketing professionals and students who want to learn about digital marketing. It will be updated in 2009 including a Wiki of Digital marketing Statistics and Tools. Improve your knowledge of Internet marketing and e-marketing through over 400 web links, e-marketing articles and a glossary. View or sign up for Dave's latest E-marketing Insights from my Digital marketing blog. |
1. Digital Marketing Predictions for 2010 2. Review email marketing capabilities 3. Best marketing book for 2010? 4. Best social media book for 2010 5. Content management trends 6. All E-marketing blog posts View my Econsultancy picks and tips on saving money online and cheap textbooks . |
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Internet Marketing Book
An in-depth guide to all aspects of Internet marketing strategy, planning and implementation. Recommended course book: Diploma in Digital Marketing and Diploma in Direct and Interactive Marketing, Institute of Direct Marketing.  Details - New in 2006 |
eMarketing eXcellence Book
A professional's guide to e-marketing planning incorporating the latest e-marketing innovations. Developed to support the E-marketing training award,Chartered Institute of Marketing.  Details-New in 2005
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"This is an excellent book which makes for a valuable and timely contribution to the subject"
Chis Fill, Director of Studies, MA Marketing, Portsmouth University. |
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"Provides a balanced and accessible approach to the subject for practitioners...successfully combines breadth of subject matter with a depth that gives the reader more than a superficial understanding of the issues"
Danny Meadows-Klue, Chair, Interactive Advertising Bureau, UK. |
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Total Email Marketing Book
Created to support my popular E-mail marketing training courses run by the CIM. Goes beyond best practice for e-mail copy and creative to show how to use e-mail in integrated e-marketing campaigns.  Details - New in 2006 |
E-business and E-commerce Mgt Book
Created to support students following a specialist training course in e-business at postgraduate or undergraduate level. Includes many European and international case studies from the Financial Times relevant to European students. First published in Aug 2002 and widely adopted for many new courses. Details-new in 2007 | ||
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I found the style accessible and practical: Chaffey makes it easy to see how to apply lessons from others to your own email marketing activities.
John Woods, Site Intelligence News |
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"Whether a practicing professional, an academic or a student, this book provides an excellent overall insight into the world of E-Business."
Robert Brooks, PhD, MBA. World Chief Examiner in Internet Marketing and eCommerce for the London Chamber of Commerce and Industry Examination Board. |
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